Associating the concept of “gentleness” with a brand might seem odd. Performance, exclusivity, quality, customer services are much more common a feature … but what about gentleness? Why is this term used so little when describing companies?
Yet we deeply believe in gentleness. Indeed, we are happy to assert that it is a distinctive feature, here at I.C. YACHT.
A “gentle” company. The multiple facets of an unusual vision.
“A courteous or chivalrous quality attributed to noble birth“; “The quality of being kind, tender, or mild-mannered “. Courtesy formula when asking for a favor, a piece of information.
These are some of the definitions given by Oxford’s Lexico dictionary for the word “gentleness” and which we fully relate to.
Yes, because Aquilia, like I.C. YACHT, is a gentle brand. Gentleness is to be found in various daily aspects of our business and is embedded in the boats we build:
- Gentleness towards others: we value our customers and collaborators, who are essential for us. Anyone working with us is earnestly taken into consideration and listened to thoroughly, with the aim of achieving shared results to fully comply with expectations. Wherever they are and whatever their needs, our customers can always count on the assistance of I.C. YACHT’s craftsmen: we will never leave you alone!
- Gentleness throughout the manufacturing process: our production departments are organised to maximise efficiency and effectiveness of daily operations. Every production stage, from planning, designing, product development and customisation take place in-house, at our headquarters located in Franciacorta (Brescia), ensuring the interlocutor a single contact point to streamline the work process;
- • Gentleness in the boats we build: our boats are designed to significantly reduce the impact on the environment and minimise the action of harmful agents against vital natural elements, i.e., air and water. To cut a long story short: sustainability!
Being more sustainable, day after day
Our idea of sustainability begins with the choice of raw materials, carefully selected in collaboration with trusted suppliers who, like us, are committed to improving their processes while respecting the environment. Then it continues with the adoption of the most innovative, low-consumption technologies for our yachts and tenders – e.g., the extensive use of LED lighting – and the use of highly-efficient engines, among the best performing in the nautical sector.
Check it out for yourself: see the technical sheets of Aquilia boats and contact us for any information. We will be happy to help you!
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